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The HILL'S HOME MARKETer is published quarterly. In this issue enjoy helpful tips about food preparation and nutrition.

A topic that repeatedly comes up from our customers involves frozen foods. We hope you will find the following two questions and answers helpful when it comes to getting the most from your delicious frozen foods.

 
 1.   Q.   Is there a big difference between fresh versus frozen meats, poultry and seafood?
A. No, actually most customers are surprised how much better our cuts of meat, poultry and seafood are than their local supermarket or warehouse club. The reasons for this are due to how we process your order. To begin with, Hill's only uses USDA grade Prime and Choice meats that are grain-fed, naturally aged and that are beautifully marbled with a richly flavored buttery tenderness. All Poultry is Grade A which means that the poultry is plump, tender and moist to complement a rich golden color.  When it comes to seafood, imagine ocean fresh fish fillets that are delicate and flaky and seafood steaks that are full flavored and savory. Once your products have been cut to your specifications they are individually vacuum-sealed and labeled for easy identification in a heavy duty clear cryovac wrap and flash frozen at the peak of freshness and flavor. This not only safely seals your products in an airtight wrap but it also locks in the juices preserving freshness and flavor enabling you to freeze products longer than store wrapped products.
 
 2.   Q. How do I properly defrost my meats, poultry and seafood?
A. It's easy! Just place your cryovac wrapped package in a dish on a shelf in your refrigerator. The rule of thumb is 24 hours per 4 pounds depending how dense an item is (for example; a roast has more density than a chicken breast and therefore will take longer to defrost). Or, we recommend placing your cryovac package in cold water for 30 minutes per pound. This may seem odd but in fact is terrific at accelerating the defrosting process. Remember...COLD WATER not HOT! Lastly, many of our foods can go directly from the freezer to your oven, broiler or grill which is ideal for those families on the go and in need of a quick nutritious meal.
 
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